Dirt and other debris can easily embed into leather. Therefore, your leather shoes or boots need to be cleaned before you start polishing.
To polish your shoes effectively, always remove the shoelaces from your shoe before you start polishing your shoes. This is the best way to get to clean the tongue of the shoe and avoid staining the laces.
For best results using shoe polishes or creams, first apply the shoe polish or cream evenly to leather shoes and boots with a brush or soft cloth. Once the polish has properly dried, simply buff to a brilliant shine using a natural bristle brush. Note that it is important to use a separate brush and cloth for applying and buffing different coloured shoes.
If you prefer a more convenient alternative there are instant shine liquids. Simply remove excess dirt and then apply the liquid evenly to your shoes. The formulation restores color and dries to an instant shine - without the need to buff.
Store leather shoes using a shoe tree, this will help retain the shape of the leather. If you can’t use a shoe tree (e.g. for strappy shoes), stuff the toe cap with newspaper or tissue. Never store or dry leather shoes near direct heat.
SUEDE & NUBUCK
Your suede shoes deserve special attention. Make sure they are cleaned and waterproofed regularly.
If your suede shoes get wet, stuff them with newspaper while they dry to keep their shape.
Always allow them to dry naturally and never put them near direct heat.
Suede and nubuck shoes will look their best when brushed. You can use Suede and Nubuck brushes and cleaning blocks for this purpose.
To keep your shoes lasting longer, rotate your shoes with another pair.
When you buy a new pair of shoes, protect them before you wear them for the first time.
If your shoes get wet, allow them to dry completely before wearing them again. Once your shoes have dried, waterproof them again with a multi-purpose protector.
Use a shoe horn to assist with putting on your shoes, to keep the heel from losing its shape.
When you travel, always place your shoes inside a shoe bag or wrap your shoes in a soft material.